Pythagoras, a leading UK Microsoft Gold Partner today looks at Microsoft CRM for Manufacturing, outlining the key benefits their customised CRM can bring to the Media industry.
Microsoft Dynamics CRM allows Media companies to strive for success by enabling them to better service the needs of their customers, allowing a more effective audience profiling, deeper relationships with advertisers as well as the ability to track complex interactions with client licensees and content providers.
Working as the natural extension of Microsoft Office Outlook, Microsoft CRM 4.0 drives user adoption levels thanks to the familiar user interface; the solution also helps eliminate manual data entry, significantly reducing errors.
Pythagoras outline below the benefits Microsoft CRM 4.0 brings for key areas of Media Organisations:
Advertising
• Improve efficiency and gain more time with clients by automating administrative tasks.
• Repetitive processes such as service requests and order confirmations are vastly improved.
• Greater insights into your client’s advertising needs are gained allowing better, more customised offerings.
Broadcasting
• Maximise cross selling and up selling across formats.
• Support cross channel advertising campaigns.
• Enhanced customer profiling, allowing more effective targeting.
• Track and share information and interactions with content providers.
Publishing
• Deliver better service through a 360 degree view of customers and their needs.
• Improve your ability to negotiate with distributors.
• Profile for and track the typically complex interactions with content licensees.
• Manage interactions with authors, spokespeople and others more efficiently.
Studios / Post Production
• Deliver consistent, high-quality service in all your client interactions.
• Speed up repetitive processes such as service requests and order confirmations, and respond quickly to unforeseen demands.
Founded in 1999 Pythagoras is a company that is experienced in providing Microsoft xRM (Anything Relationship Management) and Microsoft CRM (Customer Relationship Management), Accounts and integrated business solutions for businesses across a broad range of industries and products. Pythagoras is a Microsoft Dynamics CRM Gold Partner with offices in London, Maidenhead and Manchester.
