Monday, 25 January 2010

How Microsoft Dynamics CRM can benefit Charities

Charities and Associations are now more than ever realising the importance of relationships with their potential donors and primary stakeholders; both of whom are now also more educated on wider issues and are more keen than ever to know exactly where there money and support goes and wanting evidence of how and where it is benefiting people and communities.

The enhanced communication tools and individual campaign and project listings easily created within Microsoft Dynamics CRM allows Charities and Associations to maintain contact through a number of means with their respective donors and stakeholders easier than ever. The enhanced personalised communication and relationships tools can help benefit both significantly over the long term; vital with the level of competition and exposure amongst Charities and Associations locally and nationally.

Microsoft Dynamics CRM allows communications via methods such as fax, email, telephone and post, all of which are customisable to individuals’ wants and needs, thus maximising the customer satisfaction and relationship quality as well as improving Charity and Association staff efficiency and productivity when producing external and internal communications.

Furthermore, the enhanced targeted marketing capabilities which Microsoft Dynamics CRM brings can fully maximise charities looking to market their benefits to correct targeted segments, especially vital when looking for potential legacy donors and trustees, two areas key for charities looking to sustain their income and make a difference long term. Microsoft Dynamics CRM saves time and important resources which are often wasted on blanket campaigns often targeted at the wrong potential donor, also giving a potential negative perception of the charity.

Lastly, Microsoft Dynamics CRM allows for charities to track the progress of campaigns, assign potential donors to specific campaigns with the ability to drill down into live and archived data, important when analysing market and geographic trends.

A reminder of some of the benefits of Microsoft CRM for Charities and Associations:

• Multi-Company, Multi-Currency and multi-lingual, multi relationship
• The ability for quick turnarounds on campaigns (i.e. quick campaigns and emergency appeals can be made)
• Complete integration with Microsoft Office and Microsoft Office software
• Membership and fundraising features
• Reducing costs and lead times for campaigns
• Ability to deliver a focused campaign to selected individuals to make them feel valued
• Automate reminders for subscriptions and memberships

Founded in 1999 Pythagoras Communications Ltd has experienced unprecedented growth and success into one of the UK’s leading Microsoft CRM solutions providers in the UK with over 150 customers from a wide range or sectors such as Insurance, Education, not for profit and Healthcare benefiting from our portfolio of solutions, being able to control every aspect of their business. A Microsoft Gold Partner since 2008 and over 60 staff on hand to help provide solutions and support for your individual needs. Based out of Maidenhead, Berkshire with offices located in Central London near Trafalgar Square Pythagoras communications has the enviable success and experience desired by those looking for a customisable Microsoft CRM solution.

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