Twitter is not the new kid on the block any more and has a user-base that is continually growing. It has taken its own direction with regard to social networking and it is a strategy that appears to be working.
Twitter has recently crossed the line from being a social network for students and the web savvy and has entered the mainstream, most importantly it has started to attract businesses. Google has its own feed, Dell has multiple Twitter feeds and smaller businesses are starting to utilise the marketing potential of Twitter.
This increase in business interest has certainly caught the eye of Microsoft, and they are now adding to Micorsoft CRM to include integration with Twitter. Twitter connecting with Facebook may have seemd obvious, but Twitter with CRM software?
CRM software is all about the customer, and if your customers are in the Twitter space, then it makes sense to be there too. Integrating with CRM makes sense, tracking conversations about your business, see who's talking about you (the good and the bad) and make it manageable from the same place as all of your other customer information.
An exciting addition to the Microsoft CRM development framework and one that may open up doors for integration with other social networks in the future.
