Microsoft CRM is Microsoft's Customer Relationship Management Solution. But what is one of those? In a nutshell, it's software that is used by companies the world over to mange everything to do with their customers. Pretty much anything that could possibly relate to a customer can be stored in the CRM system, some typical examples may include:
- Name & Address (seems blatantly obvious, but it is extremely important that these details are kept up to date and accurate, especially for any marketing activity)
- Purchase history
- Log of issues they may have encountered
- Special requirements they may have e.g. only deliver at weekends
The complexity of how deep a business uses CRM software depends on the business and the resources available to manage the data. CRM software can store customer information in a logical manner to suit any business model, but to be successful and improve customer relations it is a tool that should be utilised on a daily basis.
This blog is aimed at those thinking about Microsoft CRM software into their business. We will aim to highlight the features, functionality and any potential issues with the sooftware and welcome feedbcak on all of our articles.
We hope you enjoy the information provided in the blog and continue to check back as we add new posts.
