Microsoft CRM & Twitter

Twitter is not the new kid on the block any more and has a user-base that is continually growing. It has taken its own direction with regard to social networking and it is a strategy that appears to be working.

Twitter has recently crossed the line from being a social network for students and the web savvy and has entered the mainstream, most importantly it has started to attract businesses. Google has its own feed, Dell has multiple Twitter feeds and smaller businesses are starting to utilise the marketing potential of Twitter.

This increase in business interest has certainly caught the eye of Microsoft, and they are now adding to Micorsoft CRM to include integration with Twitter. Twitter connecting with Facebook may have seemd obvious, but Twitter with CRM software?

CRM software is all about the customer, and if your customers are in the Twitter space, then it makes sense to be there too. Integrating with CRM makes sense, tracking conversations about your business, see who's talking about you (the good and the bad) and make it manageable from the same place as all of your other customer information.

An exciting addition to the Microsoft CRM development framework and one that may open up doors for integration with other social networks in the future.

New Vertical Templates Released

The new development platform for Microsoft Dynamics CRM, xRM is now available. There are now over 1 million users of Microsoft CRM worldwide and xRM is being leveraged to create applications to harness the full power of Microsoft CRM.

Pythagoras have created 3 new vertical templates that target education, not for profit organisations and insurance companies. These highly targeted templates allow businesses to start using Microsoft CRM straight away and the business can start showing good levels of return on their investment as quickly as possible.

Each industry has its own unique circumstances and potential issues. Custom built templates can tackle these issues head-on and give businesses a head-start on the competition.

Microsoft CRM - An Introduction

Microsoft CRM is Microsoft's Customer Relationship Management Solution. But what is one of those? In a nutshell, it's software that is used by companies the world over to mange everything to do with their customers. Pretty much anything that could possibly relate to a customer can be stored in the CRM system, some typical examples may include:

• Name & Address (seems blatantly obvious, but it is extremely important that these details are kept up to date and accurate, especially for any marketing activity)
• Purchase history
• Log of issues they may have encountered
• Special requirements they may have e.g. only deliver at weekends

The complexity of how deep a business uses CRM software depends on the business and the resources available to manage the data. CRM software can store customer information in a logical manner to suit any business model, but to be successful and improve customer relations it is a tool that should be utilised on a daily basis.

This blog is aimed at those thinking about Microsoft CRM software into their business. We will aim to highlight the features, functionality and any potential issues with the sooftware and welcome feedbcak on all of our articles.

We hope you enjoy the information provided in the blog and continue to check back as we add new posts.